CASE STUDY > ALBABICI
Founded by Gianluca Caliari and Alessandro Godi, two men from Verona, Italy, Albabici is the direct importer and distributor in the U.S. for 11 top cycling brands made in Italy. The brands include:
Medley Communications was originally retained to work solely on the Nalini apparel brand, but our role has expanded over the past three years. Now, all 11 Albabici brands are being boosted by MC's public relations efforts. Visit the Nalini portfolio page to see the results of those efforts.
In addition, Medley Communications developed and maintains the Albabici blog, which highlights news and media coverage of all Albabici-imported products; Twitter and Facebook accounts are managed as well. MC also orchestrates media appointments at the annual Interbike industry trade show, three days of interviews and product presentations. Other services provided by Medley Communications include editing of Italian-to-English translations, catalog cover design and copy editing, miscellaneous photography, advertisement copywriting, and counsel on all aspects of Albabici's marketing communication efforts.